It all started with a simple yet powerful question: Why isn’t there a dedicated e-commerce platform for high-quality dry fruits and nuts in Morocco? In a country rich in natural resources and deeply rooted in traditional food culture, the market for dried fruits and nuts was thriving, yet it remained limited to physical stores and traditional souks. There was no strong, branded online presence—no platform that combined convenience, quality, and modern branding.

As an entrepreneur and UX/UI designer, developer, and strategist, I saw a unique opportunity to bridge the gap between Moroccan tradition and digital transformation. The idea of Zeri3a Online was born—Morocco’s first dedicated e-commerce platform for premium dried fruits and nuts, built on a foundation of branding, digital marketing, and customer experience.